For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results. A lot of smaller local businesses aren’t blessed with an extremely large marketing budget and..

Susan Moskwa & Maile Ohye and some of the more well known Googlers who are great out webmaster outreach – they go to many of the US based SEO/SEM events…

Attend a comprehensive workshop conducted by leading experts in internet and search marketing at SMX East. Workshops will be held on October 1, immediately preceding SMX East on October 2-4 in New York City.

Traditional ‘outbound’ marketing techniques such as advertising and telemarketing involve reaching out to potential customers and grabbing their attention. Inbound marketing involves creating quality content that will bring your customers to you.

Google has confirmed Panda version 3.8 is live, noting that it affects less than 1 percent of queries worldwide – the second Panda refresh of June. Meanwhile, Google is also asking users to rate how satisfied they are with their search results.

As the “mapping wars” heat up Microsoft is introducing a huge new body of satellite imagery into Bing Maps.

Search Marketing Expo – SMX East provides expert insight and real-world-proven tactics on paid search, SEO, local search, mobile and more. Immerse yourself in exceptional content and networking, October 2-4 in New York City

With all the concern over unnatural link notifications, the Penguin update, disavowing links and lawsuits over linking, SEOs and webmasters are eager to remove all bad links as far back as they can…

With Google Places coming out of its cocoon and transforming into the butterfly that is Google+ Local, many rightfully wonder what changes to the Local ranking algorithm may have occurred and what optimization tactics are still considered relevant. While it’s true that many social factors will come into play, I feel that there are still

Facebook has begun changing all users’ default contact details to a @Facebook.com email address without asking for their permission beforehand, it has been uncovered, a move which has sparked a backlash from its social networkers.