Archive for June, 2012

A Look At Cross-Device Search & Conversion

2012/06/20

Mobile and Tablet strategy was a heavily discussed topic at SMX Seattle earlier this month. While there were no major revolutionary insights; I did feel that the many of the experts had important general consensuses regarding the non-PC space. Mobile search is exploding in volume and shows no signs..

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Facebook Explains the ‘Report’ Feature

2012/06/20

When one of Facebook’s 900 million plus users clicks the “report” button, the world’s largest social network has multiple security teams ready to take immediate action. On Tuesday, Facebook posted the following information on their blog concerning the “report” button: “There are dedicated teams throughout Facebook working 24 hours a day, seven days a week

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Link Experts: Google Hostility, Links Less Important, Not Worried About Bad Links

2012/06/20

Every year, Rae Hoffman-Dolan posts here Link Expert Interview and she did the same, this time at a new company. Every year the answers tend to be on the same wave length from year to year but this year…

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6 SEM Tips for Avoiding Mistakes That Could Cost You a Client (A Cautionary Tale)

2012/06/20

In any large, complex search marketing account, there are bound to be some mistakes. Considering the scope of most large accounts, these mistakes are almost always relatively tiny.

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Google: Fantastic Web Sites Not Enough To Rank Well

2012/06/20

One of my favorite Googlers, John Mueller, posted a response in a Google Webmaster Help thread that I would like to highlight. He basically said…

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Google Webmaster Tools Adds Download To Google Spreadsheets

2012/06/20

Google announced on the Google Webmaster Central blog that you can now download many of the “heavy” data directly into a Google Spreadsheet format.

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Understanding Penguin 1.1: Be Safe from Updates in 3 Easy Steps

2012/06/20

So, first things first! What is the difference between PENGUIN and PENGUIN 1.1? The Penguin update was a change in a module within the search engine algorithm, while Penguin 1.1 is merely a data refresh within that same module. Matt Cutts clearly explained this in his post way back in 2006.

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Using Google Analytics Dashboards for Better Insights

2012/06/20

Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and easily digestible overview. Learn how to find all kinds of new insights to help you make better-informed business decisions

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Google+ Waiting For ‘Hypergrowth’, Partners With Flipboard

2012/06/20

Bradley Horowitz says Google+ hasn’t yet reached the intense period of growth that has been experienced by competitors such as Facebook and Twitter. Also, Google will partner with Flipboard, allowing users to share, comment on, and +1 content.

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