A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage

Keyword research has always been an integral part of SEO and digital marketing.

ROI, it’s a term we’ve all heard.  Typically this acronym stands for Return On Investment, but in this case we’re referring to Return On Influence.  Mark Schaefer ( @markwschaefer ) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web . At the very beginning of his presentation Mark made an interesting observation.  In the past a speakers audience was a group of people who passively sat in the auditorium and listened to what the speaker was saying. Mark Schaefer shares “Now, I am talking to an audience of audiences.”  What does that mean?  Not only are the bloggers in the room soaking up with is being shared but they are also sharing this information with their audience, in real time.  What did this session teach me about Klout, content, and creating more influence online?

This week at SMX Advanced, I gave a talk titled Death to the Cliché Landing Page (link will open the deck on SlideShare.net). Since the slides are mostly visuals, I thought I’d offer a written narration for you here. Originally, this talk was simply Death to the Landing Page

Bloomberg News reports that as early as next week at the Apple Developer WWDC event, Apple and Baidu will announce a partnership to bring the popular Chinese search engine to iOS devices.

Due to the company’s inability to monetize mobile users, the Facebook stock, which opened at $38 and is currently trading in the $26 range, has been pummeled since its May 18th IPO. Now, even as the stock continues to fall, Facebook’s rival Twitter has revealed their mobile revenues are strong. Yesterday, Twitter CEO Dick Costolo

As the world’s preeminent search brand, Google is largely viewed by the Internet community as a pioneer.  Not only did the company re-define the way that Web search works in its infancy, but its innovative algorithm has changed often and is now targeting an all-too-familiar adversary: Spam. The Penguin Update, which initially debuted in April,

This comes as no surprise at all, except for why in the world Google waited so long to come out with a tool to disavow or block or report bad incoming links to your web site…

Chitika Insights reports that Google remains a clear front runner in the search engine market as of May 31st, despite a loss in share of just over 3%. All other search engines posted slight gains in share over the month of May, with Yahoo rising the most (1.9%) to capture an overall 12.5% share of

Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse engineering and even intentionally triggering low quality indicators has become unpredictable.