Archive for June, 2012

SMX Advanced 2012 : Day One Recap

2012/06/06

The first day of our Search Marketing Expo Advanced in Seattle is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX Advanced today

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SMX Live: You&A With Matt Cutts (2012)

2012/06/06

Below is live coverage of the You&A With Matt Cutts panel from the SMX Advanced conference. Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool.

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Live Blog: “You & A With Matt Cutts” At SMX Advanced

2012/06/05

We’re just moments away from our annual “You & A with Matt Cutts” keynote at SMX Advanced in Seattle.

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A Manifesto of Content Marketing

2012/06/05

Posted by randfish Last month in Philadelphia, I gave a 10-minute presentation on content marketing to an audience at SEER Interactive 's SearchChurch . Since the setting was so unique, I tried a different format and style that I haven't done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek).

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SearchCap: The Day In Search, June 5, 2012

2012/06/05

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour Nearly 20 percent of the top search queries on Twitter at any given moment…

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Salesforce Buys Buddy Media

2012/06/05

The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.

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Google Buys Meebo in an Effort to Beef Up Google+ Engagement

2012/06/05

Google has acquired social platform Meebo in a deal worth a reported $100 million in an effort to boost engagement and time on site for their social network, Google+.

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Google Experimenting With “Promoted Hotels” Ads on Hotel Finder

2012/06/05

Google is testing a new ad format on its Hotel Finder product that lets marketers bid to appear at the top of search results.

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SMX Live: Surviving Personalization With Bing & Google

2012/06/05

Below is live coverage of the Surviving Personalization With Bing & Google panel from the SMX Advanced conference. Disclaimer: The coverage is brought to you in real time…

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How Unique Can an SEO Firm Really Be?

2012/06/05

I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence, they wanted to know what my unique selling proposition was so I gave them the usual run down I tell all my prospects; we’re a strictly white hat firm. Since

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