Archive for July, 2012

Google Closer to EU Antitrust Settlement

2012/07/25

Google is nearing a settlement with the Euroopean Commission regarding its search and advertising antitrust probe.

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Introduction: 6 Steps to Customer Life Cycle Optimization with Content

2012/07/25

As an active observer and participant in the digital marketing world, I see a spectrum of attitudes and perspectives towards attracting and engaging customers online.

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Global Social Media

2012/07/25

The rise of social media shows no sign of slowing. In fact eMarketer predicts that there will be a massive 1.43 billion social network users this year, which represents a 19.2% increase over 2011′s figure. To put things in perspective, that’s a fifth of the world’s total population.

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Google’s New Advanced Index Status Report

2012/07/25

Google added a new feature last night to Google Webmaster Tools that really shows you some nice detail on your index status…

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Got SEO?

2012/07/25

Not all answers to the question “Got SEO?” are created equal. Follow these tips of the SEO trade when vetting the right SEO partner to fit your brand’s needs.

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Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs

2012/07/25

One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC.

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The Other Side of PPC: Dealing with Clients

2012/07/25

When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they’re your top priority, as well as how to deal with overly hands-on clients and elusive “quiet” clients.

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Weekly Webinars and Upcoming Events 7/25/2012

2012/07/25

Some interesting webinars are coming up. I hope you get to catch one if you’re not already off to one of the numerous industry conferences happening this week. Learn something good and make some money! Double Your Website Conversion Rate in 30 Days or Less

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Official: Google Panda 3.9 Refresh

2012/07/25

Last night, at 7pm EDT, Google announced they pushed out a refresh for the Google Panda algorithm. We had some rumors of a Panda refresh a couple weeks ago but Google said there was no such update…

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Google Presents Strong Case for Online Political Advertisements [Infographic]

2012/07/25

Although the 2012 presidential candidates are spending unprecedented amounts on television advertisements, the vast majority of voters can now be reached through other more effective mediums.

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