No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the quickest, fastest, and cheapest way to get your prospects to tell you honestly what they think of your offers.

Posted by Fryed7 “Know your enemy, know yourself, and you can fight a hundred battles without disaster…” The Art of War,

If the last few days haven’t been chaotic enough for you, brace yourself for some more fun. Google announced tonight via Twitter that a “New data refresh of Panda starts rolling out tonight.

Today on Google you will find a Google airplane logo to celebrate the life of Amelia Earhart.

Google says it will roll out the latest update to its Panda algorithm later tonight. The company posted the news a few minutes ago on Twitter, saying this update will affect about one percent of search results.

Microsoft’s AdCenter has just released some new features, including the ability to measure tablet traffic via Microsoft Advertising Intelligence, the ability to have more ads per ad group, and increased site exclusions for syndicated ads. The company has been working diligently in recent..

Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users conduct searches for specific pages or places on the social network. No word yet on if or when the ads will launch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Strikes Antitrust Deal With EU, Avoids Legal Battle According to a report in the Financial Times, Google and the EU have agreed in principle to the… Please visit Search Engine Land for the full article.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…