Handling established campaigns across multiple countries can quickly become a case of handling overwhelming quantities of data interspersed with never-ending menial jobs, preventing the SEO from developing their strategy to squeeze yet more value from their campaign ROI. Please visit Search Engine Land for the full article.

Shortly after writing about Why Small Businesses Shouldn’t Be Afraid of Google+ Local, which focused on “best practices” that are still highly relevant in light of the new +Local/Places merger, I began to wonder what other helpful Local ranking tips the average local businessman is missing out on. When I say average, I simply mean

Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity

Grow your professional network both online and offline.

Mobile and tablet strategies are now must-haves.

Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous feature evolution and promotion of Google+, we take another look at what, if anything, has changed.

Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous feature evolution and promotion of Google+, we take another look at what, if anything, has changed.

To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip.

Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo.