Optimize your paid search, SEO and internet marketing campaigns. Attend SMX East in New York City October 2-4.

When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it

When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option.

About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success! …or so I thought.

For the past several months, Google has been providing monthly search quality highlight posts, sharing a number of changes they made to the search side of Google. On June 7th, they announced 39 changes for May, on May 4th they announced 52 changes for April and so on..

Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how… Please visit Search Engine Land for the full article

Something that comes up often in my discussion with others in our industry regarding audit work is how many people who do SEO audits spend dozens, possibly even hundreds, of hours on an audit, and then deliver an 80-page or 100-page (or more) document to their clients.

A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out of context in another swipe at the social network. How did BBC get it so wrong and what does this mean to marketers?

A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing asocial media CEOs are bad for business. I’ve even heard from executives at digital marketing agencies, “I really need to learn this stuff myself” about social media applications and networks.

Just about two weeks ago, the Google Search By Image feature stopped working for IE9 users. Google offered a couple workarounds but those workarounds are no longer needed. Google’s Albert C.