Archive for July, 2012

Yahoo Hacked: 400,000 Passwords Stolen, List Posted Online

2012/07/12

Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information related to the Yahoo Contributor Network.

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SearchCap: The Day In Search, July 12, 2012

2012/07/12

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Daily Search Forum Recap: July 12, 2012

2012/07/12

Here is a recap of what happened in the search forums today…

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Agencies: How to Use Inbound Marketing – DMD Webcast Tuesday, July 17

2012/07/12

Our sister site, Digital Marketing Depot (formerly Search Marketing Now) will present “How Your Digital Marketing Agency can Thrive with Inbound Marketing,” Tuesday, July 17 at 1 PM EDT. This free webcast features Rob Eleveld of Optify and Kerry Dean of the Performance Media Group.

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Google Allows Users to Mute Display Ads

2012/07/12

For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as “mute this ad”, for many ads appearing on the Google Display Network

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A Google Marketplace? New Google Shopping Is One Indicator

2012/07/12

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to pay rent based on how much foot traffic each of their stores get. This is a reality online..

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Conway’s Game of Life On Google

2012/07/12

Search on Google for [conway's game of life] and you will find Google’s latest Easter Egg. It is a geeky game that needs no intervention

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What Is Quality Score and Why Does It Matter?

2012/07/12

If your business is running a search engine advertising (pay-per-click) campaign, chances are you’re familiar with the phrase “quality score.” However, you may be wondering what quality score is and why it matters to your campaign.

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No SEO Ever Went Wrong By…

2012/07/12

The world of SEO seems to be ever-changing, and the pace of that change is ever-accelerating. It’s both the blessing and the curse of this industry. Today there are evermore options and issues to contend with to fully optimize websites and online properties.

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Creative Testing For The Advanced Search Marketer – Part 2

2012/07/12

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a..

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