Google is testing a new format for Sitelinks. We received official confirmation from Google on this test at Search Engine Land

Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices” on faith. Concepts like device-segmenting and geo-segmenting becoming no-brainers, not even worth the time it takes to question whether or not they are a good idea. However, a recent issue

Targeting users via psychographic/demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts.

Although the next presidential election is approximately four months away, CNN has already announced its running mate – Facebook. Joel Kaplan, Facebook’s Vice President of U.S.

Attend SMX East and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes over 50 sessions on SEO, PPC, local/mobile search, social media marketing and more. Register today and save…

Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account.

Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by incorporating at least two independent data sources by adding analytics and business results

Over the past few weeks my unread messages in my email account have been piling up.  Between the hourly pleas for my help in fundraising for the upcoming election to the endless newsletters from companies that want my business, there is simply no time to read all of this information.  Even worse, I am intentionally avoiding the majority of this communication because frankly, it’s irritating.

Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail.

Posted by gfiorelli1 The new edition of MozCon is getting closer. It will be three days of pure immersion into everything new in SEO, Social Media, Content Marketing, and CRO and a wonderful occasion of networking, meeting online friends IRL , and, maybe, giving your professional life a twist . Twenty-eight speakers,