Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process?

You’ve all heard about showrooming, where customers go to a local store to check out products they’d like to buy, then purchase the product for less online. It’s been going on for several years and is becoming more popular as technology enables instant comparison shopping. Millions of consumers do..

On Monday morning, approximately 300,000 computers will lose Internet connectivity due to the DNSChanger malware. The DNSChanger malware, which manipulated DNS settings to replace good DNS servers with rogue servers, redirected unknowing users to webpages filled with advertisements in order to generate illegal profits. Prior to being arrested by the FBI in November of 2011,

The Consequences of Digital Ad Bombardment This infographic from upstream  addresses the dangers over overloading customers with too many ads.  Highlights include: 66% of adults say they receive too many promotions and are exposed to too many adverts 0.1% is the click-through rate compared to 1996 which was 7% 66% of consumers say they are turned off by unwanted advertising on their mobile or smartphone This Week In Online Marketing News Don’t Like the AdWords Display Ads You’re Seeing? Google is making it possible for users to now dismiss or mute paid ads appearing in their browser

Running a foreign language PPC campaign brings its own unique challenges.

Meet the newest kid on the social media block: Shopcade, a site that gives shoppers the opportunity to share those magical, can’t-live-without products with their networks of friends, family, business contacts – and yes, even former classmates.

Google has finally brought its indoor mapping service to the UK, after launching it in the U.S.

I monitor complaints by Google users each day and I’ve never seen this many complaints about a Google decision before it was actually implemented until now.

Posted by randfish In this week's Whiteboard Firday, we are going to be discussing how you can use slide decks for web marketing. I've been leveraging the power of slide decks for quite some time now and would like to share a little bit about what I have learned