Archive for July, 2012

Twitter Cuts Off LinkedIn

2012/07/03

Twitter’s decision to cut off LinkedIn saw mixed reaction from social network users, alongside overwhelmingly negative sentiment from developers, who fear the tightening API guidelines are a sign Twitter will become a closed platform.

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SPONSOR MESSAGE: 6 Things You Need to Know About Real-Time Bidding

2012/07/03

Over the past 18 months, Quantcast has delved deep into Real Time Bidding display advertising to understand what works, what doesn’t and why. It discovered six reasons why key assumptions of RTB 1.0 are flawed and that an integrated approach to targeting across the entire purchase funnel is what’s..

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The Holy Grail of Panda Recovery – a 1 year Case Study

2012/07/03

Prospective client: Help! I’ve fallen and I can’t get up! Me: Where are you? Prospective client: Massachusetts Me: I’m 3,000 miles away – call 911! Prospective client: No – it’s my web site – we lost 50% of our traffic overnight! Help! Me: How much can you afford to pay

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Three Free Keyword Research Tools

2012/07/03

One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help identify related keywords that you may want to search in more detail. These tools are not a substitute for detailed keyword research like I talked about in..

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How To Get Alignment Of Your Global Search Programs

2012/07/03

I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are working through them. It was interesting that in both cases, their US programs were fairly advanced and organized, yet their local market programs were… Please visit Search Engine Land for the full article.

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4th of July Food and Fireworks Spending: Interesting Stats

2012/07/03

Tomorrow is the 4th of July, Independence Day for the United States of America! I thought it might be good to share some information on the common foods eaten and the beer that may be consumed. You have to see the beer stats in the video below because they are crazy! There are also some

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Better Search Rankings With Trust Seals?

2012/07/03

A Google Webmaster Help thread has one webmaster asking if adding trust seals will help with rankings…

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131 (Legitimate) Link Building Strategies

2012/07/03

Link building remains a critical element of marketing – one that is constantly evolving.

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Google Places iOS App Becomes Google+ Local

2012/07/03

The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local

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Blekko Offers Fresher Index For SEO Purposes

2012/07/03

Blekko announced they have made improvements to their crawler and indexer to provide more up to date and fresher results to SEOs looking for SEO related data. Blekko, the Slashtag Search Engine, offers a nice set of free SEO tools. In fact, they pride themselves as being different by offering all…

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