Blogger outreach an important part of online marketing but it consumes a lot of time, effort, and resources. A lot of promising enterprises fail simply because they fail to make the right connections with influential bloggers. Let’s do a run-down of the things you need to do in a campaign: Do a Google search using

What the hell is ‘Enterprise SEO’? Most people use the phrase when: Angling for a raise.

One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content.  This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed.

Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Google supports three ways of serving mobile specific content to users and have provided recommendations for each

It’s not exactly surprising that Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages.  So instead of boring you with further details on this transition, I want to jump into the meat of the issue: how this shift affects local SEO best practices. But

On Friday afternoon, a Twitter blog post announced new restrictions related to how third-party developers are permitted to use the Twitter API. Although Twitter’s blog post did not provide specific details concerning the new restrictions, by Friday evening LinkedIn had announced that Twitter users’ Tweets were no longer being displayed on the world’s largest professional

If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the people who acquired the bad links are no longer around to ask about what they did.

Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality content? Or, has eHow just shown those critics how to create a high-quality content farm?

Bing has announced a new configuration area in Bing Webmaster Tools called “Disavow Links.” The tool is for submitting an unlimited number of URLs of spammy or low-quality sites that link to you or links to your site that seem “unnatural.”