Archive for August, 2012

The Financial Justification For Search Engine Optimization

2012/08/16

Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal.

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Email Delivery Bug With Google Webmaster Tools Messages

2012/08/16

Google highly recommends that every webmaster sign up with Google Webmaster Tools and configure the message center to forward all notifications to an email address. It is smart advice and I doubt any webmaster would argue with it..

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5 Reasons to Go to Conversion Conference in Fort Lauderdale, Florida

2012/08/16

I had my heart set on being at the Conversion Conference in Chicago last June. You can just imagine my frustration (and heartbreak) when these plans were thwarted by unexpected circumstances. So I am determined to make it to the Fort Lauderdale show, which is the last Conversion Conference in the US for this year

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Multi-Touch Attribution & Conversion: Does It Matter?

2012/08/16

When it comes to multi-touch attribution, I recently realized that most advertisers have pretty much the same questions: How does one know whether it is worth digging into the conversion funnel? What are common patterns from a multi-touch standpoint? How can one actually leverage the conversion..

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Building Your SEO Dream Team

2012/08/16

While I know that the realities of budget shortfalls and departmental cut-backs make the thought of hiring an SEO dream team seem unrealistic for most people, it’s still a good idea to keep this future vision in the back of your mind.  That way, even if you aren’t able to hire as many staff members

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Bing Previews Rich Search Experience For Windows 8

2012/08/16

Windows 8 is almost ready to hit the market.

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Google’s New Search Snippets Blocked By Robots.txt Warning

2012/08/16

Google is showing a more descriptive search snippet for when it cannot show any search snippet in the search results.

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Google Search Descriptions Now Say If GoogleBot Is Blocked

2012/08/16

When you block GoogleBot, Google’s web crawler, the page that is blocked can still show up in the Google search results because of links pointing to the page. When that happens, the search listing looks awkward, because Google isn’t able to crawl the page. In this case, Google will make…

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Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]

2012/08/16

In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad.  They flew in undetected, and used their countless hours of training to take down the world’s most ruthless terrorist, Osama Bin Laden

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Google’s Cutts: The Next Penguin Update Will Be Big

2012/08/16

Yesterday, At SES San Francisco during the Matt Cutts keynote, Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots…

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