Google announced changes to the Knowledge Graph yesterday. The big change is that Google’s Knowledge Graph is now available worldwide for all English language versions of Google.

The changes in our industry have been fast and furious this year.

One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product…

“Ummmm, I think you’ve been hacked.” It’s the phrase that strikes fear into the hearts of social media managers and Facebook junkies alike. Hacking attempts are incredibly common, and as  hackers get more sophisticated, it’s much easier to fall prey to malicious attempts.

If you were to see a publication date on this post older than 90 days, would you still read it?  If you saw more than 2,500 words sprawled in front of you – would your eyes be enthralled or glazed?  And perhaps just as importantly, would you still consider this post useful if you had to dig deep through search and social results to find it?

Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter telling me how Google-y wrong I have gone?” In reality, there are worse and more “extreme” negative SEO methods to defend against.

Google announced they are having an opt in field trial of including Gmail emails, contacts and flights in the right hand side bar of the Google search results…

Driving around recently in my hometown of Woodinville, WA, gave me a pair of contrasting marketing experiences I wanted to share with you: Scenario #1:  I was driving to the grocery story along a two-lane curving road when I came up on a fellow in dark clothes, standing in the shade, probably 30 or… Please visit Search Engine Land for the full article

In the last few Google updates, there have been some significant changes to how the search results are displayed. The media machine has covered these events extensively as these updates have unfolded.

Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization’s business objectives.