Archive for August, 2012

Post-Penguin SEO Link Building: The Naked (URL) Truth

2012/08/02

If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working

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Twitter Home to Majority of 10 Million+ Monthly Global Big Brand Mentions [Report]

2012/08/02

How well are you keeping up with and controlling the conversations about your company happening on Twitter, Facebook, Pinterest, Google+, YouTube, blogs, forum or around the web?

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Google Webmaster Tools Adds CNAME Verification & Structured Data Dashboard

2012/08/02

Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records.

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9 Reasons Why I Am Excited About SES-SF 2012

2012/08/02

In no particular order… 1: IT’S SAN FRANCISCO! Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, Pier 39, Ghirardelli Square, Alcatraz, Cable Cars, Twin Peaks—even the Moscone Center where SES is being held. Not convinced yet

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Google: Title Tags Can Change Based Off Of Language/Country

2012/08/02

This might be an obvious point to many SEOs but Pierre Far from Google clarified that if you have specific landing pages for the same product but targeting different languages/countries…

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Creative Testing For The Advanced Search Marketer, Part 3

2012/08/02

For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in… Please visit Search Engine Land for the full article

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Checking Out Shopping SERPs: Put Yourself In A Search Engine’s Shoes

2012/08/02

With the advent of Google moving to a paid inclusion model, many folks must be wondering what they can do to optimize their data or product feeds to make themselves findable. Whether you are in a paid vertical or free one, Google has to serve up relevant information. So, how about putting yourself…

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Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification

2012/08/02

Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification.

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What Everyone Needs To Know About Good, Bad & Bland Links

2012/08/02

Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links.

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A Hands-on Approach to App Store Optimization

2012/08/02

App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth.

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