As part of my coverage of SMX East, I’m digging deeper with one of the killer sessions being offered this year in New York City. After reviewing the agenda, I decided to focus on an advertising opportunity that I believe is extremely underutilized in the industry. My post today is about AdWords for Video, which

Building a solid marketing team and ensuring the company is on the same page with prospect and customer communications is essential for B2B marketing success. In the 3rd interview of this week’s series on B2B Marketing Innovation, Monetate’s Rob Yoegel takes a deep dive into working with a team to create compelling content for more effective B2B marketing.

Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves.

Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re missing a big part of the PPC optimization picture

Posted by Ashley Tate As an industry, SEO has struggled with setting standards of quality from day one. Even with countless professional SEOs doing best-in-class work, the industry as a whole is constantly battling the bad rap of being tactless, unethical, and sometimes even “dead.” Black-hat or black cat

Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview.

Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on IOS 6 just doesn’t cut it against the competition. Apple’s Maps app has been panned as a failure thus far.

Posted by evolvingSEO Can you still succeed at blogging?

The Iranian government has started filtering Google searches and Gmail in order to increase its own security.