Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN. Guzman gave SEW a candid preview of his presentation ahead of Conductor C3

I have been waiting to play with Twitter’s self-serve ad platform for some time now. In fact, I wrote a post here about Twitter Advertising Strategy on December 15, 2011

Google has announced on Twitter that they pushed out a Panda refresh yesterday morning that impacted “fewer than 0.7% of queries.” Most refreshes impact less than 1% of the search queries. So this is just a refresh…

Twitter’s CEO, Dick Costolo, made a live appearance on the TODAY Show yesterday to announce updates to the Twitter experience.  The changes affect the look and feel of profiles on twitter.com and the mobile apps for iPad, iPhone, and Android.  As of yesterday all twitter users have the option of adding a very facebook-esque header

Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the customer experience, and rigorous in your measurement.

Fall is in the air in Colorado, so it’s time to cuddle down on cool nights with the laptop and watch some webinars. I hope you find some you like in here and as always you can send any you find my way! Have a good one and learn something. Social in the Web App

Fall is in the air in Colorado, so it’s time to cuddle down on cool nights with the laptop and watch some webinars. I hope you find some you like in here and as always you can send any you find my way! Have a good one and learn something. Social in the Web App

While the iPhone 5 itself is getting very positive reviews — essentially raves  — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector).

With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3 ad positions becomes more evident. Here’s some advice for advertisers who want to ensure the continue seeing optimal ad performance.

If you’ve ever seen Scott Stratten ( @unmarketing ) speak you know that he offers a great mix of information, anecdotes, and comedy.  When I picked up his new book “ The Book of Business Awesome & UnAwesome ” I was pleased to see that these traits carried over into his writing as well. Scott’s new book is very cleverly compiled.  If you flip the book one way, you’ll find a collection of stories and experiences of businesses that are taking an “Awesome” approach to engaging customers in a meaningful way.  On the flipside, you will find companies taking an “UnAwesome” approach that leaves customers wanting more.  If you’re in the market for a new business boo, pick up “The Book of Business Awesome & UnAwesome”.  It’s easy to read and contains many great nuggets of useful information.