Archive for September, 2012

5 Outstanding SEO Personalities in a Quick Interview

2012/09/17

What makes an SEO community so vibrant and attractive is for sure the bright personalities who have helped shape the SEO industry, creating unique products and offering their advanced expertise. Today, we decided to ask some of the remarkable Internet Marketing gurus worldwide about their current view of the SEO industry and a few other

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70% Did Not Recover From Google’s Page Layout Algorithm

2012/09/17

In January, Google released a new algorithm that was named the page layout algorithm that demoted the rankings of pages where ads distracted too much from the content. It didn’t seem to impact a huge

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How To Look For Trouble & Find Opportunity In PPC Campaigns

2012/09/17

As I start each day managing our PPC accounts, the same two questions always come to mind: “What problems do we have to address right away?” and “Where can we find more opportunities?” The more quickly I can get a handle on these two questions, the more quickly I can take appropriate actions…. Please visit Search Engine Land for the full article.

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Google to Begin Transforming Kansas City into a Gigabit City

2012/09/17

What does a former Port Authority building in NYC, dark fiber, gigabit speed internet, and Kansas City have in common?  Google, that’s what

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Algorithm Updates, Duplicate Content & A Recovery

2012/09/17

The following story shows why it’s important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings

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Storytelling, Positioning & Personas for More Effective B2B Content Marketing

2012/09/17

Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers

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How to Optimize Your Mobile Website

2012/09/17

These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration. If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on

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8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

2012/09/17

As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher.

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Photos & Videos as Social Currency: The People Behind Content Creation & Curation

2012/09/17

A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the world’s photo and video content.

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How to Take Advantage of Google AdWords’ Improved Geotargeting

2012/09/17

Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations

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