Archive for September, 2012

Is Google Search Really Only 18.5% Organic Results?

2012/09/05

Does the default “above the fold” area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though Google’s Matt Cutts sees some “major issues” with the search vs. non-search arguments.

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SearchCap: The Day In Search, September 5, 2012

2012/09/05

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)

2012/09/05

A Pew Research study that was released this week showed that Democrats are more likely to mix social media and political activity.

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17 Lessons About Content Marketing for Small Business

2012/09/05

For my first liveblogged session at Content Marketing World, C.C. Chapman opened things up with a warning that this is 101 level content and to leave if you know what you’re doing

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Interns Outranking Their Superiors

2012/09/05

I found an interesting story of a company who had an intern who learned their business, started their own competing business and ranks in the number two position on Google for that company name…

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Why Not Create Your First Case Study and Learn New Content Ideas

2012/09/05

It’s true, not everyone loves to read. Though when you create amazing quality-content, and provide proof behind your statement’s, it raises the readers interest in your content, and causes them to read your post in full. Case Studies are one simple way to properly break down a topic element, and provide a ton of value

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Pew: 50 Percent Have Cleared Smartphone Search History

2012/09/05

There’s a cat and mouse game going on between developers, publishers and mobile users. The former group is often trying to “connect the dots” and gather as much data and information on user behavior and, in some cases, individual activity as possible. By contrast, mobile phone…

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Social Scheduling for Maximum Impact

2012/09/05

Social networks are among the busiest communities on the planet. With that much going on, it’s always going to be difficult to get noticed. Being clever with your social schedule can drastically improve your visibility and engagement.

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FTC On Search Engine Disclosure: Aware Of Issues, No Further Comment

2012/09/05

In July, I wrote the US Federal Trade Commission asking for it to review whether search engines are complying with paid listing disclosure guidelines it created in 2002, since it appeared these were being ignored.

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The Simple Truths About Why Retargeting Is Broken

2012/09/05

As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, ‘no, you can’t marry your 8 year old boyfriend’ and ‘you are absolutely not going out… Please visit Search Engine Land for the full article.

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