The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable except with Google, which considers the business he apparently founded to be pushing a tool designed to spam its search engine and fill its listings with… Please visit Search Engine Land for the full article

Fact: All businesses, large or small, want to save money wherever they can.

As “online marketing” evolves, you’ll note I’ve used a generic term there rather than SEO — the titles and descriptions of what we do on a daily basis change as does the focus of the effort.

If you’re looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales. In a recent study, eMarketer looked more closely at online advertising in Canada.

Hope you had a nice Labor Day weekend because it seems like Google was pretty busy over the weekend. There is a lot of chatter at WebmasterWorld over shifts and changes in the search results for some specific niches…

Recently, Google went a little crazy — it’s cool; they came back — which subsequently caused anyone who owns a website to go a little nuts, too. Google has sent out oodles of the above messages over the past couple of months, and it has caused a lot of people to question if and how Please visit Search Engine Land for the full article.

As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year.

For marketers, there’s an increasing demand to quantify the value of social media.

Each year fortune publishes their Annual ranking of America’s largest corporations .  This list is then broke into different categories such as fastest growing or most profitable. When it comes down to it, this list is all about the numbers.  How much money was made, but not how the money was made.  It begged me to ask the question, do companies this large use social media and does it make a difference?  In this article you will find how Fortunes Top 10 Fastest Growing Companies are fairing on Twitter. #1 – Allergan Based in California, Allergan describes themselves as a “global, technology-driven multi-specialty heath care company pursuing therapeutic advances to help patients live life to their fullest potential.” Tweets: 7 Following: 43 Followers: 3,785 Assessment: Allergan has been erratically tweeting since 2010.  As you can see the company only have 7 tweets.  The types of information that Allergan is sharing relates specifically to their company earnings and news, as well as a couple links to articles that relate to their industry.  Overall, Allergen is not engaging their Twitter followers.

Shortly after Google began digitally scanning millions of books in 2004, the Authors Guild and various other copyright holders filed a class-action lawsuit against the search giant. Although the involved parties reached a $125 million tentative settlement agreement in late 2008, the U.S. Circuit Judge Denny Chin rejected the proposed terms due to the potential