YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here’s how.

Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that every impression is a person on a journey. Each click is loaded with hopes, dreams, and fears

Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that every impression is a person on a journey

The social network said that it has increased its use of automated tools which can detect and remove fraudulent “Likes”. Facebook’s effort will include the use of updated security components which can better identify suspect behavior.

Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their Promoted Tweets and Promoted Accounts to specific subsets of users based on their interests.

Posted by Jacob Klein If you've spent any amount of time reading up on content creation, you've most likely seen a post or two with a similar title to this one. In my experience, these articles are typically littered with buzz-phrases such as “have a call to action” or “write compelling content” and consist of 30+ overlapping ways to do either of those things.

Relationships are essential for Content Marketing Secret Agents that need to develop critical assets to get missions accomplished. Take for example, the relationship between content and social media.  Many would-be content marketing operatives separate their content marketing efforts from social media marketing.

It’s Labor Day! We hope that everyone is having a fabulous, long weekend. To add some fun, here is our Meme Monday Labor Day Edition that is dedicated to all the workers, in the U.S. and beyond! As they say, work hard, party harder! Have a great and safe day everyone!

Today is Labor Day in the United State of America – most people do not work today, so I will likely not blog much today. That being said, I always find it interesting to see which search engines put up logos or mentions of Labor Day on their home page…

When in the field, Content Marketing Secret Agents can spend weeks or months on a particular project.  Move too quickly and mistakes can be made, ruining an entire campaign. Or a premature withdrawal from an operation can compromise the full benefit of the effort.