More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you

Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions.

Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image.

Google is running a special logo today to honor Bob Ross, painter, art instructor and host of “The Joy Of Painting,” which aired for over a decade in the US and Canada. Ross’s show ran from 1983 through 1994, when he stopped to fight lymphoma, which he later died from in 1995, at… Please visit Search Engine Land for the full article

Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel.

The impending landfall of Hurricane Sandy has many people along the Eastern Seaboard changing their plans for this week.

Part of my job is to review websites and to find issues that could negatively affect SEO and more importantly, sales. A common problem I see is really bad, crappy, content. By bad content I don’t just mean just grammar and spelling issues, I mean content that is no way helpful to the user, hard The post Suggestions for Businesses That Have Crappy Content and For Those Who Don’t Want It appeared first on Search Engine Journal

Posted by Kate Morris The holy grail: A link from Mashable.

Google’s algorithm updates tried to prevent a zombie content apocalypse. It’s debatable whether these attempts have minimized the threat and were fair to the uninfected, but containment was necessary.