With the holiday shopping season in full steam, advertisers are continuing to invest significantly in Google Shopping via Product Listing Ad (PLA) campaigns. Given the different format of these ads, one might expect users to interact differently than regular search ads.

I’ve said this before, espesially with the disavow tool and removing links in general. If your site has a link penalty or another penalty…

Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S.

Even though Facebook just hit the one billion subscribers milestone, a lot of marketers are still scratching their heads on how to make the most of the abundance of data volunteered by its users.   From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when The post Cracking the Code on Facebook Search Marketing Success appeared first on Search Engine Journal .

In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here’s why.

If you aren’t paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually come from these unattended technical components.

Posted by scott.mclay This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community.

We all know how important XML sitemaps are in helping the search engines index our websites better, but it is quite surprising how many webmasters fail to implement it this simple, crucial component of site optimization. XML Sitemap Basics To get the best of an XML sitemap, you first need to fully understand what it The post XML Sitemaps 101 appeared first on Search Engine Journal .

Who doesn’t love a contest or a raffle? Nothing gets people excited like the possibility of winning a prize. In this economy, you can’t blame the enthusiasm