Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.

LinkedIn’s new member count means more business people to network with on LinkedIn – but also more people to compete with.

On a gray and snowy morning marketers from the healthcare, finance and government sectors headed to the Swedish American Institute in downtown Minneapolis for a MIMA event titled Interactive Innovation in Highly Regulated Industries . The panel of experts included Marti Nyman , Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen , Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma , Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo.

It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with content created around client needs that are also beholden to greater business goals.

Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers.

Shashi Seth, Senior VP of the Connections business unit, has announced he’s leaving Yahoo.

Today on Google is a special interactive logo to celebrate the 112th birthday of Frank Zamboni.

Posted by David Mihm Hard to believe it’s already been two months since I’ve been a part of the SEOmoz team! We’ve made some great progress on syncing up our codebase with the SEOmoz development environment.