For every social media, SEO or content marketing “expert” there are hundreds, if not thousands of smart business people that do not possess advanced knowledge in those areas. That’s not unreasonable, since running a business involves more than keeping up with the latest internet marketing best practices.

Last week Facebook sent out an invitation to the press to “Come See What We Are Building.”  The invitation gave no clues as to what the press would be coming to see only when and where to be to see it.  The event is scheduled for tomorrow, and speculations have been running wild about what The post Speculation Abounds in Advance of Facebook Press Event appeared first on Search Engine Journal .

Measuring how successfully you’re spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns

The Wayback Machine from the Internet Archive, one of the most useful and important Internet research tools, recently reached a major milestone. In a blog post, archive founder Brewster Kahle announced that The Wayback Machine now provides access an index containing more than 240 billion URLs… Please visit Search Engine Land for the full article.

Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may be. Here is how you can create a hypothesis for your ad copy test and components to quickly improve it.

Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game.

Posted by Carson Ward Not all great content goes viral, but (with the exception of awesomely terrible videos) content that does go viral is great. No one can guarantee that any piece of content will take the web by storm, but we can make sure that a piece of content has what it takes.

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here are predictions on the future of anchor text, the weight of a linking page, +1’s, rel=author, Google+, and more.

I was sad to see the news that Aaron Swartz had committed suicide. Such a tragedy.

Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices for campaign teams but also some uncertainties with pending S.E.C.