While it’s true that you no longer need to optimize your meta description and meta keyword tags in order to get your individual webpages ranked highly in the natural SERPs for your chosen keyword phrases, that doesn’t mean that you should ignore these fields entirely! In fact, because your page title and meta description are The post Maximizing Your Meta Tags for SEO and CTR appeared first on Search Engine Journal .

While it’s true that you no longer need to optimize your meta description and meta keyword tags in order to get your individual webpages ranked highly in the natural SERPs for your chosen keyword phrases, that doesn’t mean that you should ignore these fields entirely! In fact, because your page title and meta description are The post Maximizing Your Meta Tags for SEO and CTR appeared first on Search Engine Journal .

Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top.

Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from… Please visit Search Engine Land for the full article.

Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging.

As marketers we all know that storytelling is an essential part of connecting with prospects and customers.  Scott Monty ( @scottmonty ) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns.   In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer.  Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned

By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested.

If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing the lion’s share of leads and sales. Here’s how to construct and fill an effective follow-up system

Posted by willcritchlow One of the things that excites me most about the development of the web is the growth in learning resources. When I went to college in 1998, it was exciting enough to be able to search journals, get access to thousands of dollars-worth of textbooks, and download open source software

Believe it or not an image can help make or break a piece of content, once your visitors reach the page.  C.C.