Valentines Day is a holiday that some people look forward to, while others dread it’s very existence.  Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion funnel full?

Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Here’s a look at the terms people searched for and advertisers targeted.

Facebook has expanded its custom audience targeting feature to now include “lookalike audiences.” By porting their CRM databases to Facebook, advertisers can reach existing customers and users who share similarities with their customer base.

Google’s logo today combines Valentine’s Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight

A WebmasterWorld thread has one webmaster asking a very common question – where do I start looking first if my traffic falls by 50%…

Posted by Dr. Pete In August of 2012, Google launched 7-result SERPs , transforming page-one results. MozCast data initially showed that as many as 18% of the queries we tracked were affected.

Google has tons of supported rich snippet markup options including reviews, people, products, businesses and organizations. recipes, events, music, videos…

Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many advertisers unconvinced of social media ads.

Here is a recap of what happened in the search forums today…