The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom

Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.

This week American Express and Twitter announced a partnership to purchase via hashtag.  For American Express customers that want to tweet to buy, they must first sync their American Express card with Twitter

Patrick Altoft posted on Twitter about a new Google rich snippet designed for snow conditions. He searched for [geilo snow report] in Google and up came a rich snippet showing the snow conditions on that mountain. Here is a picture: As you can see, this rich snippet is pulled from the data on…

One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?” Finding the right balance between sustainability and immediate impact is hard work. How do we move forward? It’s our opinion that we need to start shifting gears in this industry.

Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work.

It seems like the method for reporting offensive images in Google Image search has been dropped out of the new interface that launched in late January…

Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a website.

B2B and B2C blogging have their individual intricacies, but a mix of content that addresses the needs of your audience is the core of a great blog plan for both types of businesses. Timely content that capitalizes on search and social trends is certainly helpful for attracting new eyes and expanding your reach. Evergreen content has its place too, and an important one at that.