Archive for February, 2013

Forecasting SEM Activity

2013/02/13

Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how.

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SEOs Want Bad Link Reporting In Google Webmaster Tools

2013/02/13

Yesterday, Matt Cutts of Google posted a video on YouTube named How do I know which links to remove when I get an “unnatural links” message? Matt Cutts in the video explains basically two ways to find “unnatural links.”

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Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013

2013/02/13

Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.

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Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

2013/02/13

Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing.

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Google AdWords Error: Ad Groups with No Ads

2013/02/13

It seems as if many Google advertisers using Google AdWords are receiving a weird error named “Ad Groups with No Ads.” The error is at the top of the AdWords interface and it reads, “ad groups with no ads (X) View…

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Webmasters Reporting Google+ Vote Count Falling

2013/02/13

You see that Google+ icon either on the left hand side or the top right of this content…

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Social Authority: Our Measure of Twitter Influence

2013/02/13

Posted by @petebray [This blog post is co-authored by Matt Peters , our Data Scientist.] Today, we’re excited to announce the release of Social Authority , our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different. Social Authority Helps Marketers Social Authority is not about bragging rights or merchant discounts

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Google Fixes Webmaster Tools Link Reporting Bug

2013/02/13

A week ago we reported a massive drop in links reported within Google Webmaster Tools. After about a week or more of the bug being reported, Webmasters are just now reporting that their link count is returning back to normal

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Foursquare Improves Android App, Makes Search More Prominent

2013/02/12

Foursquare has introduced a new version of its Android app.

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Followers of Top 100 Brands on Google+ Grow 9,400%

2013/02/12

The top 100 brands on Google+ now boast 20.9 million fans – up from 222,000 in 2011. Of these, the top 10 account for four out of five followers

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