Archive for February, 2013

Google February Update Starting? Hold On.

2013/02/12

I am seeing a nice number of reports that signal the onset of a Google update being rolled out. There are reports in the ongoing WebmasterWorld thread and tons and tons of threads in Google Webmaster Tools from webmasters claiming their sites no longer rank in Google…

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Is Your Local Pricing Strategy Blocking Search Engine Spiders?

2013/02/12

eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the…

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State of the Union #SOTU: Live and Interactive

2013/02/12

The revolution in American political discourse continues tonight with President Barack Obama’s 4th State of the Union Address.  Thanks to Twitter, Google Hangouts, and live streaming video events average American citizens can engage in the political discussion just as actively as any political pundit on a major broadcast news network. First a little history of Author information Michelle Stinson Ross Social Media Consultant at Firestarter Social Media Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross Twitter Facebook Google+ LinkedIn The post State of the Union #SOTU: Live and Interactive appeared first on Search Engine Journal

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Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End

2013/02/12

Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile.

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Schema 101: How To Implement Schema.org Markups To Improve SEO Results

2013/02/12

Schema markup has been on the SEO radar for almost two years now, and its importance continues to grow. Schema.org “provides a collection of schemas, i.e. html tags, that webmasters can use to markup their pages in ways recognized by major search providers.” Schema.org is preferred by Google over RDFa or microformats

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5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

2013/02/12

SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool.

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Live @ SMX West: Supercharging Reach & Engagement On Facebook & Twitter

2013/02/12

You’ve likely acquired a respectable number of fans on Facebook and followers on Twitter, and that’s good news – but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly… Please visit Search Engine Land for the full article

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February Mozscape Index is Live

2013/02/12

Posted by carinoverturf The latest Mozscape index is now live – just two and a half weeks after our last January index release! The team continues to improve the frequency of our release dates as we move closer toward consistent 2 week release cycles. All Mozscape data has been refreshed across all our applications so you can see the latest data in

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Conflicting PPC Trends: What They Mean & How to Fix Them

2013/02/12

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly.

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