PPC allows you to easily split test ads.

A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports.

Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each.

Today is the 94th birthday of Jackie Robinson, the first black Major League Baseball player.

Posted by randfish Ever feel like you're neck and neck with your competitors in the mad dash to produce exciting, unique content? The push for content generation has taken off across all industries lately, and it's not surprising that content strategy feels like it's turning into an arms race. In this week's Whiteboard Friday, Rand shares his tips on entering the content arms race and what you can do to come out victorious in your space