Google’s antitrust case in the US concluded in January, much to the dismay of companies that had been agitating for tough action by the FTC. It was seen as a near total victory for Google.

Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps.  Next month premium subscribers to Spotify on their smartphones will be able to control the app in all Sync enabled Ford vehicles

We all know that all backlinks are not created equal when it comes to their relative SEO value.  But given the sheer number of linking opportunities that are available, how can you even begin to determine whether or not a potential backlink is worth the effort or not? If you’re new to the process of Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA

Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies.

As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition.

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks

Hopefully we can always remember that, while there may be competition, we all work within a unique industry that is stronger because there is a common bond.

The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition.

Posted by CraigBradford If you’re a consultant, you may not realise it, but a large (and difficult) part of your job is to manage people’s attitudes and behaviours .

(Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it… Please visit Search Engine Land for the full article