Archive for March, 2013

Building the B2B Social Media Machine with Adriel Sanchez and Jasmine Sandler at #SESNY

2013/03/26

Social media marketing for B2B brands requires creativity, scalability and buy-in across the organization. Just after the Tuesday morning keynote at SES New York,  Adriel Sanchez , Senior Director of Demand Generation at SAP and  Jasmine Sandler , CEO at Agent-cy, shared with attendees a framework for building a B2B social media machine in their session led by TopRank Online Marketing CEO Lee Odden . Social media management changes constantly, Sandler reminded participants as she took the stage. The opportunity for B2B brands continues to grow; one-to-one conversations are happening across social platforms, blogs, forums, and elsewhere across the web.

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60% Of SEOs Not Worried About Using Mass No Index

2013/03/26

A few months ago, I polled you guys asking how concerned you are about too many no index tags hurting your search rankings.

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How To Estimate The Traffic Opportunity For Multinational Campaigns

2013/03/26

Recently, I was asked to run an estimate of traffic opportunity for a multinational sports franchise in which I modeled their current global traffic against brand visibility growth opportunities. However, I also identified that to make the estimate relevant, I needed to quantify the traffic more..

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What Facebook’s Graph Search Can Offer Brands

2013/03/26

Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook search and takes personalized search to a whole new level.  In this post I will help you discover 7 ways in which Graph Search can impact your business

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14 Tips on How to Become a More Efficient SEO Professional

2013/03/26

Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive!

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Google On Using Other Languages On The Same Page

2013/03/26

A few years ago, we reported that Google really wants you to stick with one language on one page and not mix it up too much. But I spotted a thread

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5 Online Marketing Essentials for Small Business Marketers

2013/03/26

As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services. Limited resources and an overabundance of options requires filtering and prioritization when it comes to where marketing investments are made, whether it’s content, blogging, social media, or SEO. Common questions include: What to measure?

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How to Turn Your Failed Tests into Winners!

2013/03/26

Change can by terrifying. But great testing results can sometimes be a result of a series of bad or “failed” tests.

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Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

2013/03/26

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here’s why you should wean yourself and your clients off average position.

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