In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion has turned to its value to brands as it relates to SEO.

Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent out for users to try the revamped website, which was tested by a small group of “pinners” in January.

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.

Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days

YouTube announced they now are supported within Google Trends. Go to Google Trends, plot some searches and then on the left hand side click on the “limit to” option and select “YouTube.” You can then see the search trends on YouTube search…

Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now Bing says those are taking another leap to better understand relationships between people, places and things using what it calls “Satori” technology. Bing..

Want to meet the right people and attend the right sessions during SES New York? Meet Vivastream – the official social platform of SES

Last month, I wrote my Dear Google Alerts: Why Aren’t You Working? story.

As the search engines change, the amount of effort required to build a resilient and worthwhile link increases. It’s becoming difficult enough that some are starting to argue that link building is becoming passe. Link earning is the way to move forward