Friday we broke the story that the BBC received a Google link notification of unnatural links. This was a big deal – a huge news organization received a Google notification about bad things happening to their web site…

With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise. Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking events with more than 100 speakers and your fellow attendees.

Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route to the fearful. One of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of “try

Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search.

Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related illnesses.

Posted by willcritchlow I've been hiding from my natural geekiness recently. My last few blog posts and my most recent presentations have all been about broad marketing ideas, things that play out well in the boardroom, and big picture “future of the industry” stuff.

Happy St.

If you’ve been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.

While the publishing industry is not going to die anytime soon, the ability to self publish books is quickly becoming a disruptive force that is opening up a world of opportunity to people.