As reported last week, Google has formally settled the so-called “WiSpy” case with 30 US state Attorneys General for $7 million.

Self-Referring traffic can be a giant pay-per-click data pollution source. Imagine sending your hard earned clicks to your website’s landing page

There is a good chance that you’ve already heard about all of the drama recently with Google slapping all the search rankings away from Interflora, one of the top floral web sites on the internet, after they sent a bunch of bloggers free flowers in exchange for hopefully getting some nice mentions on these bloggers Author information Zac Johnson Zac Johnson is a online marketer with over 15 years of experience. You can view my personal blog at ZacJohnson.com . Twitter Facebook Google+ LinkedIn The post Bloggers Get Flowers… Interflora Gets Slapped! appeared first on Search Engine Journal .

There is a good chance that you’ve already heard about all of the drama recently with Google slapping all the search rankings away from Interflora, one of the top floral web sites on the internet, after they sent a bunch of bloggers free flowers in exchange for hopefully getting some nice mentions on these bloggers Author information Zac Johnson Zac Johnson is a online marketer with over 15 years of experience. You can view my personal blog at ZacJohnson.com . Twitter Facebook Google+ LinkedIn The post Bloggers Get Flowers… Interflora Gets Slapped! appeared first on Search Engine Journal .

Late last night Matt Cutts was on stage at SMX talking about Penguin and Panda updates.  When asked about Panda updates and when will be the next one, Matt Cutts confirms a Panda update will be coming this Friday or Monday at the latest

Starting today, marketers with business accounts on Pinterest now have a tool for tracking basic web traffic between their verified website and Pinterest.  Pinterest Web Analytics offers tracking of several key performance indicators and is, most likely the first steps to monitizing the highly popular virtual dream board

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here’s how you can prepare for the inevitable change.

About today’s guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use of social technologies to communicate and collaborate publicly.

One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data and group it together to focus your analysis, add relevant keywords, and ensure you’re more likely to generate positive ROI

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential.