Archive for March, 2013

Search Engine Land’s SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now

2013/03/08

SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule

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Search In Pics: Yahoo’s Mascot, Google+ Cake & Yahoo’s Birthday Party

2013/03/08

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

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How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)

2013/03/08

Is the Customer Always Right? Most people are familiar with the old adage “There is no such thing as bad publicity.” Well, that may have been true back in the 19th century when P.T. Barnum, the showman and circus owner most often credited for the quote, was wowing the crowds across America.

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Search Marketing Integration Starts With Your Sales Team

2013/03/08

Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing to your online marketing mix. And it all start with the sales team

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Google Salutes Women With International Women’s Day Logo

2013/03/08

Today, on 86 different local versions of the Google home page, including Google.com USA, Google has posted a logo to honor International Women’s Day. The logo is made up of all different kinds of female faces, not specifically famous people, just all the different shapes and colors of women….

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Do You Use The hreflang Attribute? Google Wants Your Feedback

2013/03/08

Christopher Semturs, the Googler who is the man behind geo-specific search engine visibility topics, posted a thread at Google+ asking for feedback on the use of the hreflang attribute.

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6 Social PR Secrets to a Better Website

2013/03/08

Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition

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Online Marketing News: Facebook’s Redesigned Newsfeed, Google Attacked Over Elephant Ivory Ads

2013/03/08

Intuit Shares a Social Media Marketing Roadmap for Brands in 2013 Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013  assigns a theme for each quarter; we begin the year by taking a social media inventory

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5 Critical Components of Successful B2B SEO Content Marketing Execution

2013/03/08

Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.

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Google Helps Microsoft Get Fined Millions in Europe

2013/03/08

Microsoft got hit with a €561m fine from the European Commission (EC) after the firm failed to keep its promise of offering Windows users a choice of web browsers. The EC was tipped off about the violation by web browser rivals Google and Opera

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