Do you have a topic you’d like to see covered in a session at SMX Advanced on June 11-12, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical.

Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these blunders involving geotargeting, keywords, and conversion and tracking – or fix any errors you’re guilty of

LinkedIn has quickly achieved top status as “the” business to business social networking destination.  In fact, less than two years after going public, LinkedIn’s value has risen from $4 billion to over $18 billion . Not only has LinkedIn’s value increased significantly, but their capabilities and engagement have as well.  The same Wall Street Journal article that included the valuation above also shared the following insight: In the most recent quarter LinkedIn’s page views have risen 67% LinkedIn’s new “content” features include news aggregation and hosting of expert blog posts If your company hasn’t quite figured out the secret sauce needed to really make your executives’ LinkedIn profiles shine or how to make meaningful connections , you’re in luck.  Whether you want to increase your brand or individual online visibility, this post shares insights into the 5 elements of an optimized LinkedIn profile.    #1 –Use An Appropriate Image Your LinkedIn profile image should accurately reflect who you are as a professional.  When users are searching for you or land on your profile your picture is one of the first things that they see. LinkedIn profile photo don’ts : Grainy or Pixelated The Self Portrait Poorly Lit Inappropriate for Your Industry Party Picture No Picture #2 – Optimize Your Headline Adding keywords to your headline that you want to be associated with can improve your searchability within LinkedIn and beyond.  While it may be tempting to add extra filler words it can actually hurt your optimization for key phrases.  Here are two best practices for updating your headline for maximum impact: 1 – Multiple Titles: Create a headline that displays the different titles someone is likely to search for related to what you do.  Mari Smith’s LinkedIn profile is a great example of this tactic

While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies.

Posted by JoannaLord We all know analytics are important. As marketers, we spend a great deal of time in the data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Here is a recap of what happened in the search forums today…

Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs.

UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday.