Archive for March, 2013

Selling SEO to the C-Suite

2013/03/28

Organic search is the indisputable leader in driving traffic that will convert.

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Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?

2013/03/28

Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and how it can reduce your cost-per-action or cost-per-conversion in a lead generation campaign.

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How to Live Tweet Like a Pro

2013/03/28

Posted by RuthBurr Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it – but if you want to start live-tweeting for yourself, here are some things to keep in mind.

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As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News

2013/03/27

News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site..

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Bing Adds Search Filter To Sort Results By Time Period

2013/03/27

Bing has added a search filter that gives users the opportunity to limit search results to three recent time periods: Past 24 hours Past week Past month The options appear directly below the search box on Bing’s search results page. It’s a welcome addition, but one that Google has had..

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SearchCap: The Day In Search, March 27, 2013

2013/03/27

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Need A Google Alerts Replacement? Meet Talkwalker With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to..

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Most SEOs Dislike Yahoo’s New Home Page

2013/03/27

About a month ago…

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Need A Google Alerts Replacement? Meet Talkwalker

2013/03/27

With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. Luxemborg-based Talkwalker is a social media monitoring company that has now released its own keyword-based alerts resource. The free service… Please visit Search Engine Land for the full article.

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Google Analytics Adds 2 New Reports: Data Hub Activity & Trackbacks

2013/03/27

Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network, while Trackbacks show you what sites link to yours, plus how much traffic those links drove to you.

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