Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices.

Cyrus Shepard recently discussed the growing importance of natural links, stressing that the less control you have over the anchor text, the more useful a link is. In the video, he recommended using press releases and guest posts to draw exposure to “linkable assets,” rather than using them to build links directly.

In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy. With host Laura Roth , Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello , Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers

In the frenzy to defend telecommuter rights, the traditional office environment has taken quite a lashing.

Link builders must embrace many skills as the pressure to get quality links grows. Here’s how link builders and SEO professionals can draw inspiration from many other disciplines and add their own unique twist to create something truly memorable.

Posted by David Mihm Since Google+ Local was released last May, it’s safe to say that everyone in the local search community — business owners and agencies alike — has been waiting with bated breath for the launch of Google’s rumored “Business Builder” dashboard . For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+ : the ability to interact on Google+ as a business page.

A few months ago, we asked if social signals influence Google rankings…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me… Please visit Search Engine Land for the full article