PPC is a great investment, but it’s been difficult to know how effective we’re being. Mobile devices have changed the game dramatically

I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve given me theirs. It’s been a fascinating glimpse into the dangers of thinking that just because you read a lot about link building (and by…

Several sites are touting a new voice search feature on the CheapAir.com app. The company says that it uses the iPhone’s own speech recognition capability on the front end but then does some semantic parsing on its side to deliver flight search results.

The afternoon of Day One at SES New York featured a high-level mobile marketing panel  hosted by Dana Todd , SVP of Global Marketing at Performics.

“Ungoogleable” won’t become an official word in Sweden … at least, not this year. As Sveriges Radio reports (found via The Verge), the Language Council of Sweden won’t be adding ogooglebar, which translates to “ungoogleable,” to its official list of new..

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere.

There is an interesting thread at DigitalPoint Forums which I’ve never seen before. It is an SEO question on how Google handles duplicate content due to religious content. This webmaster runs a religion blog on Buddhism and he often quotes a lot of religious texts that are all over the…

 The SEM Expert’s Guide To Google Display Ad Builder Maybe you’ve taken Google’s Display Ad Builder for a test drive. It’s a handy tool with a few quirks, somewhat limiting, but at the end of the day, it can be hacked to your great advantage if you’re a search engine marketer with sparse access to Author information Igor Belogolovsky Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: San Francisco’s online marketing strategy powerhouse. Twitter The post How To Build Amazing Creative Without A Designer appeared first on Search Engine Journal .

Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the..

It’s officially Spring! The time when we all start thinking about websites.