Archive for April, 2013

Quora Best Practice Tips for Brands

2013/04/23

Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has

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Google Has Manually Penalized Mozilla

2013/04/23

Mozilla.org, the non-profit organization behind Firefox, Thunderbird and tons of developer oriented tools, was penalized by Google. Christopher More, Mozilla’s Web Production Manager, posted the details of the penalty in the Google Webmaster Help forums…

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The 7 Step, No Fail Formula for Finding and Placing Guest Posts

2013/04/23

Within the context of Google’s constantly changing algorithm updates, it’s critical to keep finding new ways to build links, develop good content, and show authority.

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Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1

2013/04/23

Global search ad spend rose 15% in Q1 2013 versus the previous year according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year.

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The Informational Content Advantage

2013/04/23

You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf).

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The Informational Content Advantage

2013/04/23

You may have heard that content is king, but the truth is that informational content is king.

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The Informational Content Advantage

2013/04/23

You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf).

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How to Get Over the One Hurdle Keeping You From Creating Awesome Content

2013/04/23

How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas

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Want To Report Spam To Matt Cutts? Use Hacker News.

2013/04/23

A Hacker News thread has an interesting post about some of the templates comment spammers use to inject those almost, but not really, real but spammy comments on your site…

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Are Bad Directions Leaving Web Visitors Stranded? Optimize For Outcomes to Improve Experience & Conversions

2013/04/23

At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated

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