Archive for April, 2013

Is Facebook Local Search’s Sleeping Giant, or Just Sleeping?

2013/04/19

Facebook has the opportunity to tackle local. If you triangulate Facebook’s recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there’s an opportunity to connect buyers and sellers in locally relevant ways.

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First Day With Google Glass Highlights

2013/04/19

+Brandon Allgood was one of the first Project Glass Explorers to receive and play around with Google Glass and he shared his experience on Google+…

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Using PLAs to Enhance, Not Encroach, on SEM

2013/04/19

To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars

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Google Reports $13 Billion in Q1 2013 Revenues

2013/04/19

Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13 billion

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Poll: Blocking Google Images After Image Search Traffic Drop?

2013/04/19

In late January, Google launched a new design change for Google Image search. Google said they’ve “seen a net increase in the average click-through rate to the hosting website.” But webmasters are not seeing that or believing that…

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Keyword-Driven Personas – Whiteboard Friday

2013/04/19

Posted by RuthBurr As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out.

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Daily Search Forum Recap: April 18, 2013

2013/04/18

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY

2013/04/18

Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year.  Revenue rose  31% year-over-year  to $13.97  billion for the quarter, beating expectations.

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SearchCap: The Day In Search, April 18, 2013

2013/04/18

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark researchers have designed a search engine that… Please visit Search Engine Land for the full article.

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