Online marketing is full of opportunities. It’s part of what makes it exciting.

While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it.

While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…

A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to change its autocomplete feature, but Google isn’t based in Japan, so the court can’t enforce a change.

Pinterest was one of the big success stories last year.

Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.

Business success stories often focus on risk taking—the actual careful preparation and the fast beating I-don’t-know-if-this-will-work heart part of the story, however, is usually kept under wraps. It’s important to take risks in business, but risks don’t always pay off. Being nervous is natural, but being unprepared doesn’t usually get you where you want to Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates

This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers! Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers.

Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs

As you may have heard via the Wall Street Journal or New York Times or Search Engine Land – Google has settled with the European Union after a 2-3 year probe. The settlement will require Google to: (1) Clearly label Google’s own results in the organice results…