As much as I love guest blogging for links, I think it’s important to diversify your backlink portfolio.  Focusing on just one type of backlink creates a very contrived backlink profile which, if there’s ever a manual review to your site, can show ample proof of “Unearned Links”. Say hello to Giveaways.  Not only can Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999, promoting thousands of sites including large corporate sites and small mom and pop businesses. She loves to connect, so don’t hesitate to reach out through her Twitter , Facebook , Google Plus , Pinterest or LinkedIn profiles

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line.

Honestly, I thought I covered this on Friday based on a post by Google’s Pierre Far but he went again and posted a new post on Google+ referencing a blog post he published this morning on the Google Webmaster Blog on a new hreflang tag…

SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work isn’t always an easy decision.

Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder that companies trip over themselves to come up with a regular stream of PR related content. Unfortunately, lower barriers to entry for publishing and distributing information have resulted in a plethora of non-news littering the web.

Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance.

It seems like Google has released a new form of their knowledge graph, one that shows non-profit information when you search for non-profit organizations. It seems like the non-profit needs to have a Google+ page but once you have that…

Ad copy testing is one of the staples of good SEM agencies. “Test and test often” is a bit of wisdom you’ll hear over and over in the field.

Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears

As I reported yesterday at Search Engine Land via @chrisains, Google is now showing a cookie notice on the 27 localized versions of Google in the European Union…