Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Pick your survey, and one of the top activities on a smartphone is to use Facebook.

Guest posting has certainly gained popularity mainly because it has a ton of benefits for webmasters. From an SEO standpoint, posting content on other websites helps you gains backlinks, thus giving you more search engine juice. It’s also a huge boon from a marketing perspective because it gives you the opportunity to connect with your Author information Federico Einhorn Founder and CEO at FullTraffic.

AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity.

The use of HTML entities in Google’s search results in order to make your snippets stand out is nothing new.

For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports.  The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client… Please visit Search Engine Land for the full article.

Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.

With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago

The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful brick and mortar footprints. The reality of Enhanced Campaigns today doesn’t create much urgency to switch over.

The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is “As Web Search Goes Mobile, Competitors Chip at Google’s Lead.” The central idea of the article is that while Google is used on the PC equally to discover information and… Please visit Search Engine Land for the full article.