From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
In a recent Matt Cutts video, where the head of Google’s search spam team answered the question “Does linking my two sites together violate the quality guidelines?” The short answer is no; but, there is always a but. If you link hundreds of unrelated sites together, then it would… Please visit Search Engine Land for the full article
Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted interviews with executives actively engaged in content strategy or marketing; their findings were the basis of a new report, Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise . Lieb and report co-authors guide brand marketers through a variety of organizational models for content, with recommendations to help companies execute an effective content strategy
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus. It is not only a way to engage a dedicated reader base, but also a means of establishing yourself as an expert and promoting your brand.
Your content strategy must meet your users’ needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device
Posted by @petebray You read that right.
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
The European Commission is now seeking feedback on Google’s cosmetic search result changes that aim to settle a years-long antitrust investigation.
The European Commission is now seeking feedback on Google’s cosmetic search result changes that aim to settle a years-long antitrust investigation.