Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.

The next large brand to be penalized by Google is Sprint, the large U.S. wireless provider.

Posted by Aleyda Solis We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity.

Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular. Today, Pinterest made a new update that significantly improves the usability of the platform

Remember when Google took over Zagat and then announced they are dropping the star reviews for businesses…

Remember when Google took over Zagat and then announced they are dropping the star reviews for businesses…

The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the Tumblr news with a relaunch of Flickr, and we’re looking at an end result of Marissa Mayer dominating a market where Google has a major weakness — photos. (Anyone use Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger

The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the Tumblr news with a relaunch of Flickr, and we’re looking at an end result of Marissa Mayer dominating a market where Google has a major weakness — photos. (Anyone use Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger

A Google AdWords Help thread has Google’s Charvi explaining how long an AdWords ad can take to be approved.