As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines

When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout time, is a great way to help keep your website solid and relevant to users searching the web. However, time sensitive content is just as important

In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. With a global population of over 7 billion, there are over 2.3 billion internet users.

Search marketers tend to live in their own little world. They use their own language

Google’s Matt Cutts latest video answers a quick question, “does using stock photos on your pages have a negative effect on rankings…

Posted by Elizabeth_Crouch The benefits of attending

Here is a recap of what happened in the search forums today…

Folks at Google get cold-call emails out of the blue just like everybody else. Here’s an email that a colleague of mine got recently: I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space